VR has responded to the tougher competition in passenger traffic by introducing new ticket options.
The aim of VR is price its passenger services in a customer-friendly and competitive manner. The economic situation and increased competition shape pricing images among customers, especially in long-distance traffic.
In passenger services VR has responded to the challenge by introducing more flexible pricing schemes and a broad range of discounts and campaigns. In addition to pricing its services in a customer-oriented and customer-friendly manner, VR is also focusing on the other competitive advantages of train travel, such as speed, comfort and customer service.